Digital Marketing Overview
Under this, the basics of Digital Marketing will be covered. Topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout !
- What is Marketing ?
- How we do Marketing ?
- What is Digital Marketing ?
- Digital marketing Platforms and Strategies
- Digital Marketing vs Traditional Marketing
- Defining Marketing Goals
- Latest Digital marketing trends
- Case studies of Digital Campaigns
- Latest Digital marketing trends
Search Engine Optimization
- What are Search Engines and Basics?
- HTML Basics.
- On Page Optimization.
- Off Page Optimization.
- Essentials of good website designing & Much More.
Content Marketing
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
Website Structure
- What is Website?- Understanding website
- Structure, WordPress
- Website Creation,
- Web Page Creation
- WordPress Themes, Widgets, Plugins
- How to register Site & Hosting of site?
Google Analytics
- Introduction
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
Real Time Traffic
Toggle Content
Understanding Acquisition & Conversion data
- Traffic Reports
- Events Tracking
- Customization Reports
- Actionable Insights
- Making Better Decisions
- Comparision Reports
Google Webmaster Tool
To understand the data and statistics about a site, Google has designed and created Google Webmaster Tools. Get to learn the Webmaster tool as a part of this module. You would figure out how to utilize Google’s Webmaster Tools to list your site, check out the sitemap, robots..etc. You would get an insight into how to setup your webmaster tools account, adding a sitemap, look for crawling errors..etc. All this would be covered under sub modules namely Search appearance, Search traffic, Google index, Crawl, Security issues etc.
Search appearance
- Structure Data
- Rich
- Data Highlighter
- Html Improvements
- Accelerated Mobile Pages
- Google index
- Crawl
- Security issues
Search traffic
- Search Analytics
- Links to your Site
- Internal Links
- Manual Actions
- International Targeting
Local Seo
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions
Social Media Optimization
- What is Social Media?
- How social media help Business?
- Establishing your online identity.
- Engaging your Audience.
- How to use Groups ,Forums ,etc.
- To know more Details about SMO Click Read More
Facebook Organic
- How can Facebook be used to aid my business?
- Developing a useful Company / fan Page
- Establishing your online identity.
- Engaging your Audience, Types of posts, post scheduling
- How to create & use Groups
- Importance of Hashtags & how to use them
Twitter organic
The Twitter Marketing module offers training on the most proficient methods to utilize Twitter for business. Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies. The Twitter training additionally covers practical implementation that is important to businesses.
- What is Twitter advertising?
- Types of promotions
- Audience Targeting
linkedin organic
- Your Profile: Building quality connections & getting recommendations from others
- How to use Groups-drive traffic with news & discussions
- How to create LinkedIn Company Page & Groups
- Engaging your Audience.
youtube organic
Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.
YouTube SEO
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
- Use of playlists
YouTube AdSense
- Basics of YouTube AdSense
- How to create Creator Studio in YouTube & Verify Your Channel
- Increase Your Profitability Through YouTube Channel
- Linking Google AdSense & YouTube AdSense
- Different Types of Ads
google adward
- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Ad groups and Keywords
- Display Ad Server
- Keyword Types (Broad, Phrase, Exact and Negative)
Search advertising
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- True View Video Ads Format & Light Box Ads
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC, vCPM, ECPC, CPA, CPV Bidding
- Conversion Tracking
- AdWords Editor
- Google My Client Center:
- Dynamic Search Campaign, Call Only Campaigns
- Targeting Options- Target & Bid, Bid Only, Placements,
- Keywords, Topics, Contextual Targeting
Display advertisement
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- True View Video Ads Format & Light Box Ads
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC, vCPM, ECPC, CPA, CPV Bidding
- Conversion Tracking
- AdWords Editor
- Google My Client Center:
- Dynamic Search Campaign, Call Only Campaigns
- Targeting Options- Target & Bid, Bid Only, Placements,
- Keywords, Topics, Contextual Targeting
18. YouTube Advertising
19. Facebook Advertising
20. LinkedIn Advertising
21. Conversion Tracking Tool
22. Remarketing and Conversion
23. Email Marketing
24. Growth Hacking Topic
25. Introduction to Affiliate Marketing
26. Introduction to Google Adsense
27. Google Tag Manager
28. SMS Marketing
29. Media Buying
30. Freelancing Projects
Youtube Advertisement
Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
- Use of playlists
Facebook advertisement
Towards the end of the module, you’ll have a plan of how to run Facebook advertisements in light of your goals. You’ll have a structure to construct your advertisement strategy on, and a more efficient way to deal with Facebook and Instagram advertising. Facebook Advertising is a module for the individuals who are currently going with “Boost Post” or Facebook Ads Manager essentially, and who need to enhance their aptitudes to an expert level.
- What are the business benefits of a Facebook profile?
- Building your brand on Facebook
- Driving visitors to your website through Facebook
- Conversion tracking on Facebook
- Achieving your company/organisation goals on Facebook
linkedin advertisement
The objective of this module is to give you the complete knowledge and techniques you require to end up plainly as an advanced user, boost your organization’s LinkedIn advertising activity and increment your brand image engagement.
- What is LinkedIn advertising?
- Types of promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding strategies
- Ad Format
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
Conversion tracking tool
- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization
remarketing and conversion
- What is conversion
- Implementing conversion tracking
- Conversion tracking
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign
email marketing
- Introduction to Email Marketing basic.
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
growth hacking
- Growth Hacking Basics
- Role of Growth Hacker
- Growth Hacking Case Studies
introduction to affiliate marketing
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- CPC, CPA & other metrics
- Blogging
- Google AdSense Account Set up
- Placing Ads on website
- YouTube Video Monetization
- Allowing & blocking Ads
- AdSense Administration
introduction to adsence
- Basics of Google Adsense
- Adsense code installation
- Different types of Ads
- Increasing your profitability through Adsense
- Effective tips in placing video, image and text ads into your website correctly
- Google Adsense Policy overview
- Apply for Adsense Account help Affiliate Marketing
google tag manager
- Adding GTM to your website
- Configuring trigger & variables
- Set up AdWords conversion tracking
- Set up Google Analytics
- Set up Google Remarketing
- Set up LinkedIn Code
sms marketing
- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- Character limits
- SMS Scheduling
media buying
- Advertising: Principles, Concepts and Management
- Media Planning
